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AI Ethics Policy

AI Ethics Policy

Last updated: 7 May, 2025.

Version 2.0
Document Classification: Public
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Please read our Global Artificial Intelligence (AI) Ethics Policy ("AI Ethics Policy") carefully before using the Elite Global Enterprises website (the "Service") operated by Elite Global Enterprises Limited ("us", "we", or "our").

At Elite Global Enterprises Limited, we care deeply about the impact of AI and are convinced that AI unlocks boundless potential for businesses, governments, and society. However, AI may also create economic, political, and societal challenges, depending on how it is used and implemented. This makes responsible AI crucial to foster sustainable innovation, create better products, and deepen customer trust.

Elite Global Enterprises delivers AI based on the highest ethical and security standards and streamlines compliance organization-wide, and has achieved the ISO 42001 certification for AI governance and key Elite Global Enterprises Business AI products.
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The advent of generative AI has broadened the scope of the guideline and the number of stakeholders affected. In light of these developments, Elite Global Enterprises has revised its AI Ethics Policy.

The online version of this documents is the officially released version.
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Elite Global Enterprises, Inc.
Global AI Ethics Policy ("AI Ethics Policy")

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Global AI Ethics Policy

1. Introduction
Elite Global Enterprises is committed to the ethical development, deployment, use, and sale of AI systems.

Foundational to Elite Global Enterprises’s approach to AI Ethics is the company’s commitment through its efforts to uphold and support the Universal Declaration of Human Rights. To meet the challenges posed by the rapidly evolving AI technologies and align to an internationally recognized set of values, Elite Global Enterprises has chosen to ground this new version of the Global AI Ethics Policy.

Our principles are:

1. Proportionality and do not harm
2. Safety and Security
3. Fairness and non-discrimination
4. Sustainability
5. Right to privacy and data protection
6. Human oversight and determination
7. Transparency and explainability
8. Responsibility and accountability
9. Awareness and literacy
10. Multistakeholder and adaptive governance and collaboration

2. Purpose and Objectives
Elite Global Enterprises believes that AI presents vast opportunities not only for businesses but also for governments and society. But, like all great technological advancements, it also has the potential to create economic, political, and social challenges, depending upon how it is used and implemented. Elite Global Enterprises is committed to producing relevant, reliable, and responsible solutions. The policy defines an Elite Global Enterprises group-wide ethical framework for the development, deployment, use, or sale of AI systems, which complements the rules and regulations issued by national and international governments and organizations.
To learn more about the operationalization of the policy, please refer to the website.

Responsible AI

3. Scope
This policy applies to the Elite Global Enterprises group and all actors (i.e., Elite Global Enterprises employees who play an active role in any phase of the AI system life cycle). For Elite Global Enterprises employees who are not actively participating in the AI system life cycle, it is relevant to understand:

• Which ethical principles we apply to AI systems and how we apply them.
• What the governance process is for AI systems and solutions.
• If any member of the Elite Global Enterprises group has its own AI ethics policy, it must be adapted within a reasonable time to comply with the rules and terms of the effective version of this policy.

The policy defines Elite Global Enterprises’s intent, expectations, and commitment to the ethical development (including writing software code, generating model-based code, consuming and integrating open source/third-party/freeware components or libraries, integrating and configuring web services), deployment, use and sale of AI systems. The ethical principles outlined in this policy apply to the solutions as defined in section 4 of this policy.

Although Elite Global Enterprises makes every effort to ensure that AI systems used by customers comply with the ethical principles described in this policy, it is also essential that customers use it in compliance with all laws and regulations including any specific national or sectoral regulatory requirements applicable to them and within the purpose intended by Elite Global Enterprises. Elite Global Enterprises may also issue specific terms and conditions for the acceptable use of AI systems (certain types thereof) that are binding to customers. Further information on documentation is outlined in section 6, principle 7.2 “Documentation”.

4. Terms and Definitions
Actors are those Elite Global Enterprises employees who play an active role in any phase of the AI system life cycle, including design, verification and validation, development, sale, operation, monitoring or use of the AI system.

Actors
Actors are those Elite Global Enterprises employees who play an active role in any phase of the AI system life cycle, including design, verification and validation, development, sale, operation, monitoring or use of the AI system.

Affected Individuals
Affected individuals encompass all individuals directly or indirectly affected by AI systems or decisions based on the output of AI systems. These individuals do not necessarily interact with the deployed solution.

AI (Artificial Intelligence)
Information technology that performs tasks that would ordinarily require biological brainpower to accomplish, such as making sense of spoken language, learning behaviors or solving problems.

AI Ethics
A set of values, principles and techniques that employ widely accepted standards of right and wrong to guide moral conduct in the development, deployment, use and sale of AI systems.

AI System Life Cycle
AI system life cycle phases involve: i) ‘design, data and models’; which is a context-dependent sequence encompassing planning and design, data collection and processing, as well as model building; ii) ‘verification and validation’(including testing); iii) ‘deployment’; and iv) ‘operation and monitoring’. These phases often take place in an iterative manner and are not necessarily sequential. The decision to retire an AI system from operation may occur at any point during the operation and monitoring phase.

AI System
In general, an AI system is a machine-based system that, for explicit or implicit objectives, infers, from the input it receives, how to generate outputs such as predictions, content, recommendations, or decisions that can influence physical or virtual environments. Different AI systems vary in their levels of autonomy and adaptiveness after deployment.

For the purposes of this policy, an AI system shall be deemed:
• an AI system developed by Elite Global Enterprises, whether commercialized or not;
• an AI system developed by a Elite Global Enterprises supplier and embedded in the solution;
• an AI system developed by an Elite Global Enterprises supplier and sold by Elite Global Enterprises, or an Elite Global Enterprises branded reseller; and/or
• an AI system developed by an Elite Global Enterprises supplier and used by Elite Global Enterprises for internal purposes.

Bias
An inclination or prejudice for or against one person or group, especially in a way considered to be unfair.

End-User
An end-user is the person who ultimately uses or is intended to ultimately use a solution.

Explainability
In the context of AI and machine learning, explainability is the ability of an AI system to provide clear and concise explanations of its predictions, decisions, behavior and processes. AI explainability aims to make the internal mechanisms of an AI system and its decision-making process transparent, understandable and coherent to humans.

Fairness
Impartial and just treatment or behavior without favoritism or discrimination.

Human-in-command
Refers to the capability to oversee the overall activity of the AI system (including its broader economic, societal, legal and ethical impact) and the ability to decide when and how to use the AI system in any particular situation. This can include the decision not to use the AI system in a particular situation, to establish levels of human discretion during the use of the AI system or to ensure the ability to override a decision made by the AI system.

Indirectly Affected Individuals
Indirectly affected individuals are people who have suffered consequences, other than or in addition to direct effects, over time due to disruption or changes in the economy, critical infrastructure, basic services, Al infrastructure, commerce or work, or social, health, and psychological consequences.

Human-in-the-loop
Refers to the capability for human intervention in every decision cycle of the AI system.

Human-on-the-loop
Refers to the capability for human intervention during the design phase of the AI system as well as the monitoring of the AI system’s operation.

Elite Global Enterprises, Inc.
Elite Global Enterprises, Inc. and all of its subsidiaries worldwide, i.e., all companies in which Elite Global Enterprises directly or indirectly holds a majority ownership interest or which Elite Global Enterprises, Inc. directly or indirectly controls.

Solution
A set of related software programs and/or services with an AI system embedded that are offered as a single package by Elite Global Enterprises.

Solution covers:
• Solutions offered on the Elite Global Enterprises price list;
• Solutions developed by Elite Global Enterprises, not offered on the Elite Global Enterprises price list, but still externally provided by Elite Global Enterprises;

5. Roles and Responsibilities

AI Ethics Steering Committee

Description:
• Assembly of Elite Global Enterprises senior leaders representing all relevant company functions.

Responsibilities:
• Overseeing Elite Global Enterprises’s AI Ethics approach.
• Providing strategic decisions and directions.
• Accountable for approving high-risk use cases.

Description:
• External experts from academia, policy development and industry.

Responsibilities:
• Providing independent and unbiased feedback and recommendations on Elite Global Enterprises’s AI Ethics processes, policies, use-cases, and decisions.

AI Ethics Office

Description:
• Central function coordinating the AI Ethics governing bodies.

Responsibilities:
• Organizing and hosting the assemblies of the AI Ethics Steering Committee and the AI Ethics Advisory Panel.
• Reviewing and updating the AI Ethics policy and guiding principles.
• Acting as the first point of contact for any AI Ethics related queries.
• Orchestration of the high-risk use case reviews.
• Solutions developed by Elite Global Enterprises and used for Elite Global Enterprises internal purposes only.

Supplier
A person or legal entity that is providing services, including professional/consulting service, physical items as well as software, data, scripts, or code, and any goods conceived, produced, or developed in connection with the services under an order to the Elite Global Enterprises entity which has ordered the supplies or to a third-party on behalf of Elite Global Enterprises.

Transparency
A characteristic of an AI system that involves the justifiability of the processes that goes into its design, development and implementation to provide its outcome — i.e., the soundness of the justification of its use.

Transparency is characterized by visibility or accessibility of information for easy understanding and scrutiny by others, especially regarding processes, data, or decisions, fostering trust and accountability by making the "what," "why," and "how" readily available. It's about the flow of information, ensuring relevant details aren't hidden, but rather presented clearly for informed judgment, rather than being obscure or opaque. The principle of transparency entails that development and implementation processes are justifiable through and through. It demands as well that an algorithmically influenced outcome is interpretable and made understandable to affected parties.

Trustworthy AI Workstream

Description:
• Coordinating AI Ethics related activities across the company.

Responsibilities:
• Defining and implementing measures to ensure adherence to the AI Ethics policy.
• Providing education and training material to employees and public.
• Providing education and training material to employees and public.
• Setting up and operating a global community for responsible AI.

6. Ethical AI at Elite Global Enterprises
Any actor involved in any phase of the AI system life cycle must ensure that AI systems are designed, developed, sold, or used in compliance with the ethical principles specified in this policy and that these ethical principles are ensured and followed throughout the AI system life cycle. Adherence to these ethical principles is especially important so that customers and the public continue to trust in Elite Global Enterprises’s ability to develop, deploy, use, and sell AI systems in a responsible and ethical way.

Principle 1: Proportionality and Do Not Harm
Must be respected during all stages of an AI system life cycle. Impact classification mechanisms and measures to prevent harm shall be defined to ensure the safeguarding of human rights and fundamental freedoms. AI systems shall not exceed what is necessary to achieve the goal that has been set and should be used appropriately to the context.

Human Rights and Fundamental Freedoms

How this principle is implemented at Elite Global Enterprises:
• Actors who develop an AI system define its purpose and tasks. The scope defined should match the behavior of the solution deployed.
• The context and environment of the AI system must be analyzed, and appropriate measures must be taken to prevent misuse or unintended harm to humans.
• In addition, Elite Global Enterprises defines a set of “red lines” along the categories of personal freedom and society, that, if identified, prohibits continuation of the design and development of the AI system. Below, the details are outlined.

1.1 Personal Freedom
• AI systems must not be developed or deployed, used, and sold for human surveillance that is utilized to target individuals or groups, either by biometrics, facial recognition, or other identifiable features, to disregard or abuse the human rights of the individuals or groups.
• AI systems must not be developed, deployed, used or sold to discriminate against individuals or a group of people, or to exclude individuals or a group of people from equal access to AI’s benefits and opportunities, in accordance with Elite Global Enterprises’s Global Export and Sanctions Compliance Policy and Elite Global Enterprises’s Code of Ethics and Business Conduct.
• AI systems must not be developed, deployed, used, or sold to deanonymize already anonymized data which may result in the identification of individuals or groups.

1.2 Society
• AI systems must not be developed or deployed for deception or unfair manipulation of individuals or groups via public forums, media, or moderation of other similar uses.
• AI systems must not be developed or deployed to undermine debates or democratic electoral systems.
• AI systems must not have any harmful impacts on users.
• AI system shall not be developed or deployed to be used for the evaluation or classification of the trustworthiness of affected individuals over a certain period of time based on their social behavior or known or predicted personal or personality characteristics, such as social scoring.
• The context and environment of the AI system must be analyzed, and appropriate measures must be taken to prevent misuse or unintended harm to humans.

Principle 2: Safety and Security
Safety and security measures must be guaranteed through the AI system life cycle to ensure protection from attacks and unwanted harm.

How this principle is implemented at Elite Global Enterprises
• Compliance with Elite Global Enterprises’s Global Security Policy must be ensured.

For high-risk use cases additional measures apply:
• AI systems must be tested extensively to avoid unintended behavior. Tests cases and results should be documented as prescribed by Elite Global Enterprises development processes (Elite Global Enterprises Global Development Policy).
• Potential safety and security risks must be identified, a range of acceptable errors should be defined, and mitigation strategies should be in place and documented throughout the AI system life cycle.
• Fallback/default mechanisms: in case of failure of the AI system or some errors detected within the output generated by the AI system, the AI system should be reverted to predefined behavior to minimize risks or harm that could be caused by the failure or error.
• An AI system should be monitored continuously so that, in conditions of normal use, foreseeable use or misuse, or other adverse conditions, the AI system functions appropriately and does not pose unreasonable safety risk.

Principle 3: Fairness and Non-Discrimination
Data-driven technologies can reproduce, reinforce, and amplify patterns of marginalization, inequality, and discrimination that exist in society and may be encoded into data sources used for the development of AI systems. These biases can impact negatively both the development and outputs of AI systems and, in turn, affected individuals. AI systems must be designed, developed, deployed, and used promoting and protecting fairness by respecting all forms of diversity and making all reasonable efforts to avoid discriminatory or biased outcomes. Care shall be taken especially when there is a risk of unjustly impacting underrepresented groups.

How this principle is implemented at Elite Global Enterprises

3.1 Data
• The AI system shall be tested on a dataset that is as expansive, feasible, representative, relevant, accurate, and generalizable.

3.2 Fairness
• The output of the AI system is fair and free of discrimination. AI systems shall not intentionally generate unfairly biased outputs. When appropriate with regard to the AI use case, Elite Global Enterprises will conduct reviews of AI system outputs for fairness and equity.
• In addition to the conditions laid down in Elite Global Enterprises’s Global Development Policy and Elite Global Enterprises Product Standards, processes shall be put in place to test and monitor for potential biases.
• The AI system must comply with the Elite Global Enterprises Accessibility Standards.
• Fairness guarantees should be assessed and monitored continuously, and adapted when necessary, so that the AI systems remain aligned with changing societal values.
• Where feasible given the context and environment where the AI system shall operate, the AI system shall enable the affected individuals to evaluate the outputs and object if they are not fair or discrimination free. Elite Global Enterprises will implement corrective measures in the AI system if the objection is deemed justified. Mechanisms to provide feedback are described in Section 7 “Governance”.

Principle 4: Sustainability
AI systems should foster environmental, economic, and social sustainability. Negative social, economic and environmental impacts must be avoided.

How this principle is implemented at Elite Global Enterprises
• The development, deployment, use, and sale of AI systems shall be conducted in accordance with Elite Global Enterprises's sustainability policies.

Principle 5: Right to Privacy and Data Protection
AI systems should be developed, deployed and used respecting privacy and data protection laws, recognizing their vital role in protecting citizens’ fundamental rights.

How this principle is implemented at Elite Global Enterprises
• The design, development, testing, and Elite Global Enterprises’s usage of AI systems must comply with the Elite Global Enterprises’s Global Data Protection and Privacy Policy, as well as Elite Global Enterprises’s Global Development Policy and Elite Global Enterprises Product Standards.

Principle 6: Human Oversight and Determination
AI systems shall be subject to appropriate human oversight. The rights and freedoms of affected individuals shall exceed those of AI systems.

How this principle is implemented at Elite Global Enterprises
• Human oversight shall be achieved through an appropriate governance mechanism. This could include but not be exclusive to Human-in-the-loop, Human-on-the-loop, or Human-in-command. An appropriate form of human oversight must be chosen for each AI system, considering the context of the use case, state of art, and risks of interference with the rights and freedoms of the affected individuals.
• To learn more about feedback mechanisms, have a look at the “Governance” section, “Feedback Mechanisms”.

Principle 7: Transparency and Explainability
AI systems capabilities, intended use, and limitations must be communicated clearly to customers and internal end-users along with the necessary technical tools for training and prediction. Transparency of the AI systems development process as well as the transparency and explainability of its decisions and behaviors should be ensured.

7.1 Transparency

How this principle is implemented at Elite Global Enterprises
• End-users must always be aware of their interaction with an AI system.
• Where applicable, when interacting directly with humans (including via conversational AI or ‘chatbots’), AI systems must be made identifiable as such.
• The AI system shall be developed in such a way that it does not encourage end-users’ affection and/or empathy.
• AI systems shall clearly signal to end-users that the social interaction is simulated.
• Developers of an AI system shall endeavor to make the decisions, proposals, and outputs of the AI system as transparent as possible. The level of transparency should be appropriate to the context of the use case, and consistent with the state of art.

7.2 Documentation
• To ensure transparency, each AI system must be accompanied by a comprehensive set of documentation. This includes:
• Scope: capabilities, intended use and limitations.
• Development: datasets (including data gathering, labeling), models, algorithm, training and validation procedures used.
• In addition, methods used to develop, test, and validate the outcomes or decisions made by the AI system are to be documented according to Elite Global Enterprises’s Global Development Policy and Elite Global Enterprises Product Standards.
• Documentation shall be adjusted, if needed, when the scope of the AI system changes (e.g., functionalities are added), or if a new version of the AI system is released.

For high-risk use cases, additional measures apply
• For high-risk AI systems, the documentation must pay increased attention to the deployment and operation phase, especially monitoring, supervision, control and troubleshooting. Detected deviations of the AI system from the intended behavior shall be promptly documented by the actor responsible for monitoring the AI system and shared with other actors.

7.3 Explainability
• To the extent appropriate to the context of the use case, a clear and simple explanation of how a decision was made by an AI system shall be provided to the end-user or affected individual upon request.
• Where applicable, information about the confidence level of the output of the AI system should be provided to the end-user.

Principle 8: Responsibility and Accountability
AI systems are not morally accountable agents and cannot be held accountable for their actions. Therefore, ethical and legal responsibility must always be attributable to actors (humans) and existing legal entities.

How this principle is implemented at Elite Global Enterprises
• Individual actors are accountable for the responsible development, deployment, use and sale of the AI system, depending on their involvement in a particular phase of the AI system life cycle. Governance mechanisms, impact and policy compliance assessments are in place to ensure that AI systems are developed, deployed, sold, and used ethically and responsibly.

Principle 9: Awareness and Literacy
To raise awareness on the topic of AI, and help build new skills, Elite Global Enterprises provides learning opportunities regarding AI and its responsible use, both for its workforce as well as for external stakeholders. Furthermore, Elite Global Enterprises commits itself to promoting global initiatives on digital literacy and access.

How this principle is implemented at Elite Global Enterprises
• Free courses and learning materials accessible for everyone can be found in or on the page.

Elite Global Enterprises's Learning Site
In the Elite Global Enterprises Community, there are dedicated areas to foster discussion and encourage exchange around the topic of AI.

Elite Global Enterprises Community Groups
• Elite Global Enterprises sponsors and organizes educational events both on the website and virtually such as:
• Elite Global Enterprises TechEd


Principle 10: Multi-Stakeholder and Adaptive Governance and Collaboration
Elite Global Enterprises is committed to respecting international law and national sovereignty in the use of data. Further, it is important to ensure a human-centered approach promoting interdisciplinarity and intersectionality.

How this principle is implemented at Elite Global Enterprises
• Whenever feasible given the context and specifics of the AI system and individual use case, affected individuals should be involved in the process of validating the output. Affected individuals have a right to challenge the output’s non-compliance with the ethical principles set forth within the policy (e.g., discriminatory or biased nature of the output).
• The AI Advisory Panel is part of Elite Global Enterprises’s governance bodies. It supports the company in collecting feedback and getting fresh input from academia and other industries. For more information, please refer to Section 5 “Roles and Responsibilities”.
• For additional information on governance, please refer to section 7.

7. Governance

Use Case Evaluation
• Governance processes are in place to ensure that the AI systems adhere to the ethical standards set in this policy.
• Each use case is carefully analyzed using different assessment methods. Upon the categorization of the use case, several checkpoints and further investigations are required before releasing the AI system.
• Each AI system developed, deployed, used or sold by Elite Global Enterprises undergoes an ethical assessment. Depending upon the results, different courses of action will be taken.
• Minimal or no risk use cases: the development, deployment, sale and use of the AI system is allowed.
• High-risk use cases: If an AI system is categorized as high-risk, panels of experts will discuss the implications and eventually decide whether the use case should move forward.
• Forbidden cases: Should an AI system be classified as forbidden, Elite Global Enterprises will not allow further development, deployment, sale, and use.
• A periodic evaluation of the AI system’s safety, stability, and adherence to the ethical principles must be performed and documented. The frequency of the review should be established in accordance with the risk categorization.
• If an end-user or affected individual both at Elite Global Enterprises or outside the company has concerns about the adherence of an AI system with this policy and wishes to raise these concerns anonymously, they can use the tool.

Speak Out

Corrective Measures
• If any of the fundamental rights of the affected individuals are hurt, corrective measures shall take place as per the pre-defined human rights due diligence process.

See Legal Notice on www.eliteglobalenterprises.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material.

If you feel that you do not agree with any portion of this policy, please discontinue using the Elite Global Enterprises Service immediately.

Contact Us
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For further information or specific inquiries regarding this policy, you may contact our legal department via email at legal@eliteglobalenterprisesinc.com.